As part of our continued commitment to enhance our property and service, our historic property is undergoing a multi-million dollar, multi-phase renovation of all of our guest rooms and suites. During your visit, you may experience construction noise during the hours of 9 a.m.— 7 p.m. The complete renovation project is expected to be complete by November 2024. 

The image shows a holiday display with several decorated Christmas trees inside a building with stone and brick walls.

FASHIONS FOR EVERGREENS 2024

Celebrate the Season, Assist Neighbors in Need and Build a Better Community

Fashions for Evergreens is free and open to the public from Thanksgiving to New Year's Day and benefits United Way of Roanoke Valley!

Get ready to sparkle this holiday season while giving back to our community! Fashions for Evergreens is here, and it’s packed with festive fun! This beloved free event runs from Thanksgiving to New Year’s Day at The Hotel Roanoke & Conference Center—your ultimate holiday hotspot!

What’s the buzz?
Step into a world of creativity at the most exciting tree-decorating contest around! Families come together to snap cheerful photos and vote (with dollars!) for their favorite dazzling tree. The fun continues until New Year’s Day, when we’ll announce the winner based on your votes and our fabulous panel of judges!

HAPPENING AGAIN THIS YEAR: $5 SWEEPSTAKES DONATION!
Feeling lucky? For just a $5 donation, you could win an overnight stay with breakfast for two! Your generous donations support a great cause, and your information is kept safe and sound. The winner will be revealed on January 10, 2025—could it be you?

So grab your family and friends, deck yourselves in holiday cheer, and be part of this joyful tradition! Let’s make this season merry and bright while coming together for a wonderful cause! 

VOTE ONLINE 

A large Tudor-style building with festive lights and a decorated Christmas tree in front, surrounded by cars and warm evening light.

All Proceeds Benefit The United Way of Roanoke Valley

FASHIONS FOR EVERGREENS 2024

Twinkling lights and boughs of holly have kept the elves extra busy this season, as they've decorated over a two dozen trees to compete in the coveted annual People's Choice Award.

Vote with your dollar to submit your pick for your favorite tree and you'll help choose the fan favorite!

This year, one lucky voter will win an overnight stay for 2 including breakfast at The Hotel Roanoke!
To be eligible to enter you must vote with a minimum $5 donation.

The tree that brings in the most money gets the title.

Proceeds benefit United Way of Roanoke Valley, and the families and non-profit partners served by the organization.

Thank you for LIVING UNITED!

Click Here to Vote for Your Favorite!

The image shows a festive indoor scene with decorated Christmas trees and people admiring the decorations.
A child, bundled in winter clothing and adorned with lights, holds a glowing red heart against a backdrop of soft, out-of-focus festive lights.

Fashions For Evergreens is free and open to the public. The event runs from Thanksgiving morning to New Year's Day! While the hotel is a 24 hour facility and trees may be visited at any time, the hotel suggests the best hours to view the display is 8 a.m. - 9 p.m.

"We are excited to welcome back generations of Roanoke Valley residents and visitors throughout the state, country and world to visit the hotel and experience the holiday season,” said Brian Wells, general manager for The Hotel Roanoke & Conference Center. “Not only is it an opportunity to show off the hotel and spread holiday cheer, this important fundraiser is a huge benefit to our community of non-profit organizations.”

NEW THIS YEAR | $5 SWEEPSTAKES DONATION
All donations at this level and above will be entered to win an overnight stay with breakfast for two! $5 minimum to be entered. Your personal Information will not be sold, distributed or used for any purpose other than entering the sweepstakes. Winner will be Announced & notified January 10, 2024.

VOTE ONLINE

This year, more than 25 organizations and businesses will compete for the coveted People’s Choice award through voting following a self-guided tour.

“Visitors to the trees, either in-person or online, may only be donating a few dollars, but this event truly helps individuals and families in the Roanoke Valley. Donations support programs that assist people right here in our own communities, with resources that meet their needs, including access to affordable low, or even no-cost childcare solutions. Ultimately, getting folks back to work will ensure our economy is strong,” said Alisha Childress, Vice President of Resource Development at United Way of Roanoke Valley.

NEW THIS YEAR | $5 SWEEPSTAKES DONATION
All donations at this level and above will be entered to win an overnight stay with breakfast for two! $5 minimum to be entered. Your personal Information will not be sold, distributed or used for any purpose other than entering the sweepstakes. Winner will be Announced & notified January 10, 2024.

VOTE ONLINE

The image shows a festive indoor scene with decorated Christmas trees and people admiring the decorations.

Fashions For Evergreens is free and open to the public. The event runs from Thanksgiving morning to New Year's Day! While the hotel is a 24 hour facility and trees may be visited at any time, the hotel suggests the best hours to view the display is 8 a.m. - 9 p.m.

"We are excited to welcome back generations of Roanoke Valley residents and visitors throughout the state, country and world to visit the hotel and experience the holiday season,” said Brian Wells, general manager for The Hotel Roanoke & Conference Center. “Not only is it an opportunity to show off the hotel and spread holiday cheer, this important fundraiser is a huge benefit to our community of non-profit organizations.”

NEW THIS YEAR | $5 SWEEPSTAKES DONATION
All donations at this level and above will be entered to win an overnight stay with breakfast for two! $5 minimum to be entered. Your personal Information will not be sold, distributed or used for any purpose other than entering the sweepstakes. Winner will be Announced & notified January 10, 2024.

VOTE ONLINE

A child, bundled in winter clothing and adorned with lights, holds a glowing red heart against a backdrop of soft, out-of-focus festive lights.

This year, more than 25 organizations and businesses will compete for the coveted People’s Choice award through voting following a self-guided tour.

“Visitors to the trees, either in-person or online, may only be donating a few dollars, but this event truly helps individuals and families in the Roanoke Valley. Donations support programs that assist people right here in our own communities, with resources that meet their needs, including access to affordable low, or even no-cost childcare solutions. Ultimately, getting folks back to work will ensure our economy is strong,” said Alisha Childress, Vice President of Resource Development at United Way of Roanoke Valley.

NEW THIS YEAR | $5 SWEEPSTAKES DONATION
All donations at this level and above will be entered to win an overnight stay with breakfast for two! $5 minimum to be entered. Your personal Information will not be sold, distributed or used for any purpose other than entering the sweepstakes. Winner will be Announced & notified January 10, 2024.

VOTE ONLINE

A city skyline at dusk with illuminated buildings, surrounded by mountains and hills under a dusky blue sky.
The image shows a festive, snowy building scene encircled by gold snowflakes and stars on a dark background, creating a holiday motif.

THANK YOU UNITED WAY

Live United for Our Community! The Grand Old Lady is honored to partner with the United Way of Roanoke Valley to continue the cherished tradition of Fashions for Evergreens this year. Over the past decade, this event has successfully raised more than $85,000 for United Way of Roanoke Valley and its nonprofit partners.

“Fashions for Evergreens is a timeless holiday tradition. This year, it holds particular significance as families and our entire community strive to stay connected and support one another during challenging times. While individual contributions may range from a penny to a dollar when voting for their favorite tree, collectively, these donations make a meaningful impact, helping many families throughout the Roanoke Valley who are struggling to maintain stable housing and access to food,” stated Abby Hamilton, President & CEO of United Way of Roanoke Valley.

Click here to Learn More about United Way of Roanoke Valley

Interested in Becoming a Participant?

Do you have an organization interested in joing the wait list for 2025? Please reach out to us via the contact forms below. We look forward to serving you all during the holiday season!

A city skyline at dusk with illuminated buildings, surrounded by mountains and hills under a dusky blue sky.

THANK YOU UNITED WAY

Live United for Our Community! The Grand Old Lady is honored to partner with the United Way of Roanoke Valley to continue the cherished tradition of Fashions for Evergreens this year. Over the past decade, this event has successfully raised more than $85,000 for United Way of Roanoke Valley and its nonprofit partners.

“Fashions for Evergreens is a timeless holiday tradition. This year, it holds particular significance as families and our entire community strive to stay connected and support one another during challenging times. While individual contributions may range from a penny to a dollar when voting for their favorite tree, collectively, these donations make a meaningful impact, helping many families throughout the Roanoke Valley who are struggling to maintain stable housing and access to food,” stated Abby Hamilton, President & CEO of United Way of Roanoke Valley.

Click here to Learn More about United Way of Roanoke Valley

The image shows a festive, snowy building scene encircled by gold snowflakes and stars on a dark background, creating a holiday motif.

Interested in Becoming a Participant?

Do you have an organization interested in joing the wait list for 2025? Please reach out to us via the contact forms below. We look forward to serving you all during the holiday season!