A panoramic view shows a cityscape at dusk, with buildings, streets, and a mountainous backdrop under a cloudy sky ending the sentence.

Reimagining Luxury. Redefining Elegance.

UNVEILING A NEW ERA

The Hotel Roanoke & Conference Center, Curio Collection by Hilton, is set to complete guest room renovations for the historic property with a $14-million makeover that brings new technology, a fresh design, and custom-made furniture to each of the property’s 327 guest rooms, including a new SALT Foot Sanctuary Suite and Health & Wellness Floor. 

“This investment by the owners of The Hotel Roanoke & Conference Center shows their long-standing commitment to the hotel and our community and it is only fitting to refresh and modernize the guestrooms,” said Brian Wells, General Manager of The Hotel Roanoke & Conference Center. “The project has been done in phases is scheduled to take to be complete by the end of November. This renovation builds upon the hotel's premier status as a destination, hotel, and meeting facility in southwest Virginia.”

A cozy hotel room featuring a large bed, two bedside lamps, a chair with a footstool, a desk, and a window with green curtains, ending the sentence.
A modern hotel room features two double beds, a nightstand with a lamp, a large window, an upholstered chair, and a decorative mirror.

    WELCOME TO THE NEW HEALTH & WELLNESS FLOOR

    The first phase of the renovation delivers a 30-room Health & Wellness Floor that will soon feature the expanded Spa Suite! The newly renovated Health and Wellness Floor is where rejuvenation and relaxation meet to create a holistic oasis and your well being on your travel journey is the top priority.

    Whether you are here for business or leisure, guests staying on the Health and Wellness Floor will enjoy private key access, the PURE Allergy Friendly stay, heated bathroom floors, plush robes, aroma therapy bath amenities, white noise machines, nightly turndown service and the ability to open the door, control the televison, control heating and air with their phone,

    Designed to rejuvenate the mind-body connection to an optimum state, each room takes a multi-layered approach by using ambiance, atmosphere, and technology, so you can get your best rest while traveling.

    The image shows a Pure wellness air purifier next to a green cushioned chair on a geometric-patterned carpet.

      YOUR WELLBEING IS OUR TOP PRIORITY

      Pure Wellness, the leading provider of turnkey antiviral, anti-microbial, and hypoallergenic solutions has expanded it's partnership with The Hotel Roanoke & Conference Center, Curio Collection by Hilton. Pure Wellness is the industry leader in antiviral, anti-microbial, and hypoallergenic solutions for hotels and resorts. The Pure Wellness partnership allows for the ability to offer a premium room type with purified air, a virus and bacteria-free environment, and hypoallergenic bedding.

      A bedroom features a large bed, wooden dresser, mirror, and a small table with a coffee maker. There's an adjacent bathroom and glass doors to a patio.

        INVESTING IN THE FUTURE

        The hotel’s most recent renovation, completed in 2020, upgraded The Pine Room restaurant, created the 1882 lobby bar and added infrastructure to support hybrid meetings in the 63,000-square-foot conference center. The current guestroom renovation will be conducted in phases, about 40 rooms at a time, beginning in February 2024. The overhaul is part of a cycle all Hilton hotels follow to upgrade their facilities and is expected to be complete by November 2024.

        The image shows a home office with a desk, a large TV, a coffee maker, shelves, and a window with curtains in a well-lit room.

          NOW BOOKING!

          The Hotel Roanoke & Conference Center is exceptionally proud to reveal this design concept, reinvigorating the look and feel of our cherished guestroom options without losing the essence of the iconic hotel that the world has loved for more than 140 years. As the phases are completed, the rooms are available to guests to experience the reinvigorated and redefined Grand Old Lady.