A panoramic view shows a cityscape at dusk, with buildings, streets, and a mountainous backdrop under a cloudy sky ending the sentence.

Reimagining Luxury. Redefining Elegance.

UNVEILING A NEW ERA

INTRODUCING THE SPA AT HOTEL ROANOKE

The Hotel Roanoke & Conference Center, part of the Curio Collection by Hilton, is excited to announce the completion of its highly anticipated $14 million guestroom renovation, bringing a new level of luxury and modernity to this historic property.

This transformation has reimagined all 327 guest rooms, including the newly upgraded Health & Wellness Floor, elevating the guest experience with cutting-edge technology, stylish design, custom furnishings, and the expanded and revitalized the Spa at Hotel Roanoke.

"We are thrilled to share the outcome of this significant renovation, which enhances our ability to offer an exceptional and contemporary experience for both business and leisure travelers," said Brian Wells, General Manager of The Hotel Roanoke & Conference Center. "This investment highlights our dedication to preserving the hotel’s storied legacy while also reinforcing our position as the top choice for both hospitality and conferences in southwest Virginia."

The hotel’s redesigned guest rooms offer a harmonious balance of modern amenities and timeless elegance. Each room features updated furnishings, state-of-the-art technology, and a refreshed aesthetic that reflects the property’s rich history while ensuring ultimate comfort.

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A dimly lit spa room with two massage tables, soft blankets, robes hanging on the wall, and a starry ceiling decor creates a relaxing ambiance.
A hotel room with a large bed, patterned wall, lamps, a round table with chairs, a TV, and a window with green curtains is shown.
The image shows a hotel room with two beds, a desk, a chair, a TV, and a large window with curtains. The decor is modern and inviting.

    WELCOME TO THE NEW HEALTH & WELLNESS FLOOR

    A standout feature of the renovation is the Health & Wellness Floor, a dedicated, private key access space designed with guest well-being in mind. This innovative floor combines wellness-focused amenities such as hypoallergenic bedding, purified air systems through the hotel’s partnership with Pure Wellness, and technology that allows guests to control room settings—like lighting, temperature, and entertainment—directly from their smartphones. Added comforts such as heated bathroom floors, white noise machines, and aromatherapy bath products enhance the restorative atmosphere.

    "The Health & Wellness Floor is a sanctuary for guests to relax, recharge, and rejuvenate during their travels," said Wells. "Whether visiting for business or leisure, we’ve created an environment that encourages relaxation, fosters restful sleep, and supports overall well-being."

    The image shows a Pure wellness air purifier next to a green cushioned chair on a geometric-patterned carpet.

      YOUR WELLBEING IS OUR TOP PRIORITY

      Pure Wellness, the leading provider of turnkey antiviral, anti-microbial, and hypoallergenic solutions has expanded it's partnership with The Hotel Roanoke & Conference Center, Curio Collection by Hilton. Pure Wellness is the industry leader in antiviral, anti-microbial, and hypoallergenic solutions for hotels and resorts. The Pure Wellness partnership allows for the ability to offer a premium room type with purified air, a virus and bacteria-free environment, and hypoallergenic bedding.

      The image shows a stylish hotel room with a four-poster bed, sofa, TV, table, and chairs, featuring elegant decor and a large mirror.
      A neatly arranged hotel room with a king-sized bed, two lamps, a chair near a window, and a TV on a dresser.

        INVESTING IN THE FUTURE

        The $14 million renovation was completed in stages, with the final batch of guest rooms completed in fall 2024. Alongside the room updates, the hotel’s infrastructure was also overhauled to ensure a seamless experience for guests attending events in the expansive 63,000-square-foot conference center. Other significant upgrades included the 2020 renovation of the Pine Room restaurant and the introduction of the 1882 Lobby Bar.

        "We are incredibly proud to preserve the character of this beloved landmark while embracing the future of hospitality," added Wells. "This renovation blends modern comforts with the historic charm that has made The Hotel Roanoke an iconic destination for over 135 years."

        The image shows a cozy living room with a TV, sofa, armchairs, and a wooden cabinet. Large windows and orange stools add brightness.
        A cozy living room with a fireplace, TV, seating area, and a desk. Warm lighting and decor create a welcoming atmosphere.
        The image shows a cozy living room with sofas, armchairs, a coffee table, lamps, and a view from the windows, featuring warm and inviting decor.

          NOW BOOKING!

          Designated as a National Historic Landmark, The Hotel Roanoke & Conference Center features 327 elegantly appointed guest rooms and a high-tech 63,000-square-foot conference center. The hotel is a collaborative project of Hotel Roanoke LLC, the City of Roanoke, and Virginia Tech.

          A cozy hotel room with a king-size bed, two lamps, a chair, and a desk, leading to a small outdoor patio with seating and a plant.
          A hotel room with a large bed, wall-mounted TV, small table, chairs, lamps, and windows with curtains.
          A cozy hotel room with large windows, a bed, a wardrobe, chair, and lamp. Artwork on the wall adds a touch of elegance to the space.
          A hotel room with a bed, desk, chair, lamps, and window with a city view, decorated in a modern style with patterned wallpaper.